VfB Stuttgart has unveiled its new home kit for the 2026/27 season – featuring red sleeves that echo the sparkling Cannstatt mineral water. The club currently sits 4th in the Bundesliga with 62 points, 18 wins, 8 draws and 8 losses, form DWDDL.

What’s behind the red sleeves?

The sleeves display a subtle gradient upward, dotted with tiny specks that represent the effervescent water from Bad Cannstatt. Jako designers deliberately chose the motif to celebrate the local heritage. Alexander Wehrle, chairman of VfB AG, stresses that the kit mirrors the club’s deep roots in the region.

Which details blend tradition and modernity?

A larger, embroidered VfB badge dominates the chest, catching the eye instantly. Engraved elements such as the Klösterlebrunnen and other Cannstatt springs are woven into the fabric. Tobias Röschl, marketing director at Jako, says these features make the design unique and highlight the club’s character.

How was the kit presented?

The first team showcased the new home kit on July 16 during the official training kickoff at the club’s grounds. Fans could buy the shirt immediately in the online shop and fan stores – tickets for the presentation were sold out. A photo shoot at the Klösterlebrunnen reinforced the strong link between the kit and the hometown.

What does this mean for supporters?

The red sleeves have already sparked debate. Some fans view it as a bold statement that strengthens city identity, while others miss the classic red‑white‑black. Regardless, the kit offers a fresh look for the upcoming season, where VfB Stuttgart continues to fight for fourth place.

Current season snapshot

With 71 goals scored and 49 conceded (+22 goal difference), VfB Stuttgart sits 27 points behind leaders Bayern Munich. The last result was a 0‑3 loss to Bayern on May 23 2026. The recent form (LLDDW) shows the team still has work to do, but the new kit could provide a psychological boost.